PERSONALIZATION

How Site Personalization Works

Create an experience that’s tailored for every site visitor. Choose the trigger that will change site content and select the change you want to occur.

Triggers

Visitor Location

Number of Visits

Time of Day

Device Type

Real-World Examples

VISIT STORE

Trigger: Visitor arrives on site from a mobile device

Action: Save 25% on lunch specials

Value: Visitor comes directly to business


ORDER ONLINE

Trigger: Visitor arrives on site on Mother’s Day

Action: Banner promoting free delivery

Value: Visitor has incentive to order flowers



FLASH SALE

Trigger: Third time visitor goes to the site

Action: Popup for buy one, get one free

Value: Return visitor is encouraged to buy

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